John Naughton presented this keynote at the Association of Learning Technology . As a management student and my curiosity for the ever growing social/cultural influencing technological advancements, this talk made absolute sense and reiterated by belief that, being vigilant and thinking out-of-the-box to understand deep seated human needs and primitive urges that can can be transformed to customer requirements, ROI’s and USP’s is a must for any successful business.

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